I have previously reported to you that the theme’s pages, when viewed in code, contain a lot of hidden text from other pages, including h2 and h3 tags, if these tags are used on the site.
Your response indicates that there is no way to resolve this issue at the user level.
A subsequent analysis of the situation revealed the following.
On the surface, everything looks beautiful, and the theme adapts well.
It turned out that there is a lot of text in the code on most pages, which for some reason is pulled from other pages and is not visible to the user. In other words, it is not visible on a specific page, but it is visible in the code.
As a result, there can be more than 200 h2 headings with different text on a single page.
I am using this theme to create an online store. As a result of automatically comparing the codes of the pages, they are recognized as similar by search engines by 99%. (Please take a look at the attached drawing.).
In this situation, there is no way to optimize specific pages for search engines, as I cannot influence the 99% of the text that is on them.
I fully admit that the situation when there is a lot of invisible text or duplicate titles in the page code that regular visitors do not see is quite a common problem, especially with some purchased WordPress themes.
From the point of view of search engine optimization, such a situation can be considered as an attempt to manipulate.
And this is not my personal assessment, but the assessment of experts who have been engaged in search engine optimization for more than 10 years.
The expert assessment is as follows.
The first point is invisible text. In itself, the text that the search engine sees in the code but the user does not see, hidden using CSS or other methods, is a direct violation of Google and Yandex’s recommendations. Algorithms consider this as an attempt to artificially saturate the page with keywords and may impose penalties, including excluding pages from search results. This is one of the most dangerous signals in terms of the risk of receiving a penalty.
The second point is the mass duplication of H2 headers. Having more than 200 headers on a single page is a very bad practice.
H2 headers carry important semantic structure. Repeating them creates a very poor user experience, and it signals to search engines that the page is of low quality.
It also completely undermines the very principle of using headers, as the search engine cannot understand which part of the content is truly important. This makes the page semantically garbage, which directly hinders its proper ranking.
This is not just an error, but a complex of serious problems. In a mild version, search engines will simply stop trusting such pages, and they will never rise in the results. In a severe version, the site may be put under a filter for using prohibited optimization methods.
I ask for your help to contact the developers, point them to these specific technical problems, and ask them to urgently fix the theme code. The hidden text should be removed along with the headers! As long as these errors are present in the code, the new and beautiful website will have serious problems with promotion.
Thank you!
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