I’m reaching out regarding an issue with the dataLayer implementation on product pages in the Woodmart theme.
On single product pages, the dataLayer currently pushes the following event:
event: “view_item_list”
However, this is incorrect according to GA4 and Meta (Facebook) tracking standards.
On product detail pages, the expected event should be:
event: “view_item”
At the moment, the dataLayer contains an array of multiple products (from related products or product lists), instead of only the currently viewed product. This causes several issues:
GA4 tracking is not aligned with recommended ecommerce structure
Meta Pixel fires duplicate or incorrect ViewContent events
It is not possible to reliably track the actual viewed product via GTM
What we need:
On single product pages, the theme should push a clean dataLayer event like this:
dataLayer.push({
event: ‘view_item’,
ecommerce: {
currency: ‘EUR’,
value: PRODUCT_PRICE,
items: [{
item_id: PRODUCT_ID,
item_name: PRODUCT_NAME,
item_category: PRODUCT_CATEGORY,
price: PRODUCT_PRICE
}]
}
});
Important:
Only the current product should be included in items
No product lists or related products should be included in this event
view_item_list should be used only on category/listing pages
Current behavior:
view_item_list is triggered even on product pages
ecommerce.items contains multiple unrelated products
No proper view_item event is available
Could you please advise:
Is this behavior coming from Woodmart or from the GTM4WP integration?
Is there a setting to fix this?
If not, could this be corrected in the theme (or recommended as a best practice update)?
This is critical for accurate GA4 and Meta Pixel tracking.
Thank you in advance for your assistance.
.
