I want to redirect the URL to the brand category not for another brand page (filtered shop page). I don’t want 2 URLs with the same brand content because this is not a good idea for SEO.
So I just need to redirect the URL to the Brand category /shop/brand. How is it possible?
In this case, you will need to create a category with the name of this brand. Then you will have such URL. It is not possible to have attribute URL the same as category URL in WooCommerce.
After attribute slug change you need to resave permalinks in Dashboard -> Settings -> Permalinks. If it will not work, then you will need to create a separate attribute.