Can Brand be renamed as Artist

Please check the attached screenshot.

We are building a website that showcases artists and their artworks. Currently, the term “Brand” is displayed on the front end, but we would like to change this to “Artist.”

We are fine with keeping “Brand” as it is in the WordPress dashboard/backend. We only want the terminology to be changed on the front end of the website.

Could you please guide us on how this can be changed?Please check the screenshot.

We are building a website that has details of artist and their arts. Therefore, we want to rename Brand as Artist on the front end. (on wordpress dashboard even if it remains as brand – we are fine. )

How can we change it?

Please guide.