WooCommerce Free Gifts: How to boost order value
E-commerce rivalry is intense. Numerous WooCommerce stores are competing for customer attention, and shoppers are more easily distracted than ever. To stand out, it’s not enough to have excellent products — you also need to offer compelling incentives that encourage customers to make larger purchases.
This is where free gifts come in: a simple yet powerful way to boost average order value and customer loyalty.
Promotions such as “buy two, get one free” or “spend $100, receive a bonus gift” create a sense of urgency and enhance the perceived value of the offer. The outcome? Increased Revenue, Enhanced Customer Satisfaction, and Improved Brand Reputation.
However, organizing and overseeing free gift promotions is not always a simple task. Managing multiple campaigns, preventing inventory depletion, and monitoring effectiveness can become intricate tasks.
This guide simplifies the confusion. I’ll demonstrate to you how to initiate free gift campaigns using WooCommerce’s integrated features, additional plugins, and showcase how the WoodMart theme comes with pre-built free gift functionality that can streamline your process and reduce costs.
How Free Gifts Drive WooCommerce Store Revenue
To encourage customers to spend more, provide them with a compelling reason to do so.
Freebies entice customers due to the psychological effect they have. Individuals tend to include additional items in their cart solely to meet the minimum requirement for qualification. That implies a direct increase in the average value of each order.
But the influence extends beyond a single purchase.
Customer loyalty soars when consumers perceive value. Studies indicate that 90% of customers who are given a complimentary item express a higher likelihood of making a purchase in the future. That’s recurring income without the customer acquisition cost.
From a marketing standpoint, offering free gifts is more effective than utilizing traditional discounts. Rather than reducing prices and diminishing the value of your products, you can sell off slow-moving inventory in a manner that feels like a special offer.
Then there’s the brand image factor. Selecting a thoughtful free gift enhances the perceived value of a product, making customers feel valued and appreciated. When customers are satisfied with their buy, they chat. Approximately 65% of people who receive gifts are inclined to share their positive shopping experience with others. The formula is straightforward: increased exposure leads to more word-of-mouth referrals, resulting in the acquisition of new customers.
The bottom line is that free gifts aren’t just a nice gesture—they’re a powerful tool for converting and retaining customers. When executed correctly, they drive increased revenue, enhanced customer loyalty, and organic brand growth, without impacting your profit margins.
WooCommerce Built-in Free Gift Options
Unlike certain platforms, WooCommerce does not come with a built-in free gift system. Nevertheless, you can develop simple free gift promotions using existing WooCommerce features, although these have significant limitations compared to specialized solutions.
Most store owners find that dedicated free gift plugins or themes with built-in functionality provide more effective results.
WoodMart Theme: Built-in Free Gift Functionality
Before diving into third-party plugins, it’s worth noting that if you’re using the WoodMart theme, you already have access to powerful free gift functionality built right in.
The WoodMart theme includes a comprehensive free gift system that eliminates the need for additional plugins. Here’s what makes it special:
Key WoodMart Free Gift Features:
- Automatic and Manual Gift Options: Choose whether gifts are automatically added to cart or customers can select them manually
- Cart Price Conditions: Set up gifts based on cart total amounts (e.g., free product when cart exceeds $500)
- Product-Specific Rules: Restrict or enable gifts based on specific products, categories, or attributes in the cart
- Multiple Rule Types: Create complex gift rules with various conditions
- Seamless Integration: Native theme integration means no compatibility issues or extra overhead
How to Set Up Free Gifts in WoodMart:
1. Enable the Feature: Go to Theme Settings → Shop → Free Gifts
2. Create Gift Rules: Navigate to Dashboard → Products → Free gifts → Add new
3. Configure Rule Types: Choose between automatic addition or manual customer selection.
4. Set Conditions: Define cart price thresholds, product requirements, and restrictions
5. Add Gift Products: Select which products will be offered as free gifts
WoodMart Free Gift Advantages:
- No additional plugin costs – included with the theme
- Better performance – native integration means faster loading times
- Seamless design – matches your theme’s styling perfectly
- Regular updates – maintained alongside theme updates
If you’re already using WoodMart or considering it, this built-in functionality can save you money on plugins while providing enterprise-level free gift capabilities.
Best WooCommerce Free Gift Plugins
For those not using WoodMart or needing more advanced features, here are the top WooCommerce free gift plugins:
1. WooCommerce Free Gift Coupons
WooCommerce Free Gift Coupons allows you to create sophisticated free gift campaigns with advanced targeting options.
Key Features:
- Automatic gift addition to cart
- Multiple gift selection options
- Cart value-based triggers
- Product-specific conditions
- Customer role restrictions
Pricing: Free version available, premium starts at $29/year
2. YITH WooCommerce Free Gift
YITH WooCommerce Free Gift offers comprehensive free gift management with advanced rule-based promotions.
Key Features:
- Multiple gift types (automatic, manual selection)
- Advanced targeting rules
- Stock management for gifts
- Analytics and reporting
- Mobile-optimized display
Pricing: Premium version starts at $69.99/year
3. Advanced Dynamic Pricing for WooCommerce
While primarily a pricing plugin, Advanced Dynamic Pricing includes robust free gift functionality.
Key Features:
- BOGO (Buy One Get One) deals
- Quantity-based free gifts
- Category-specific promotions
- Time-limited campaigns
- Detailed reporting
Pricing: Premium version starts at $39/year
4. WP Marketing Robot
WP Marketing Robot provides marketing automation including free gift campaigns.
Key Features:
- Automated gift triggers
- Customer segmentation
- Email integration
- A/B testing capabilities
- Conversion tracking
Pricing: Starts at $49/year
Conclusion: Start Your WooCommerce Free Gift Strategy Today
Free gift campaigns are a proven way to boost sales, increase customer retention, and improve brand perception. Whether you’re using WoodMart’s built-in functionality or a dedicated plugin, the key is to start simple and scale based on results.
Your Next Steps:
- If you’re using WoodMart: Leverage the built-in free gift functionality to save costs and ensure optimal performance
- If you’re using another theme: Choose a plugin that fits your budget and feature requirements
- Scale gradually: Expand your free gift strategy as you learn what works for your audience
Ready to boost your WooCommerce store’s revenue with strategic free gifts? Start with the approach that best fits your current setup and scale from there. Your customers and your bottom line will thank you.
Get WoodMart Theme: If you want to take advantage of built-in free gift functionality without additional plugin costs, check out the WoodMart theme