You need to create HTML block for the translation and insert the shortcode via Strings Translations
Navigate to WPML > String Translation > Choose the admin_text_basel_option from the dropdown and find the title and the content block http://prntscr.com/lx5qpz and http://prntscr.com/mbfd1g
I set in Basel Theme Options-> Header -> Other the EN of HTML Block and then the EL i try to set in WPML but there i see the old HTML Block id now thats i set in theme options.