We added the meta pixel code to the site using the pixel yoursite plugin. After the installation, the necessary checks were made in the “test events” section and the pixel was working smoothly. After we started advertising, we encountered two main problems.
Problem -1:
We found that Meta randomly counts transaction values and counts multiple times. For example, even if an order worth 100 TL made yesterday is counted correctly yesterday, we may see the order worth 100 TL twice or more in the next day’s results. The same event is triggered more than once on different days. We found no correlation between retriggered sales. It happens completely randomly.
We consulted about this problem with digital marketing experts and they said that it was most likely a theme-related problem. That’s why I purchased support time so that I can consult and resolve this issue with you.