Marketing consent

The Marketing consent option gives customers complete control over their communication preferences, ensuring a more transparent and user-friendly experience. Initially, a customer can agree to subscriptions with a single checkbox during registration. Afterward, they can easily change their preferences in the Account details section of their My account page. Here, they can either make a general change or more flexibly enable or disable specific types of subscriptions, such as those for back-in-stock notifications or review reminders. By providing this granular control, the feature helps stores comply with privacy regulations and build trust with customers by sending only the most relevant communications.