There is a set of options for the WoodMart theme rebranding and displaying the desired brand without the necessity to edit theme files. All is configured in the Theme Settings -> White Label.
White Label suggest the options as follow:
White label - option to hide most of the "WoodMart" and "Xtemos" attributions;
Theme license tab - option to hide this page from the dashboard;
Theme name - the field to replace all instances of "Woodmart";
Options logo - option to upload the logo, recommended size: 50x50 (px);
Sidebar icon logo - option to upload the sidebar icon logo, recommended size: 20x20 (px);
Dummy Content tab - option to disable the dummy content functionality completely;
Logo - option to upload the logo, recommended size: 200x2000 (px);
Dashboard title - field to set the Heading displayed in Dashboard -> WoodMart;
Intro text - text area to replace the Intro text displayed in Dashboard -> WoodMart under the title;
Appearance screenshot - option to upload the theme screenshot, recommended size: 1200×900 (px) Theme preview image that will be displayed in Dashboard -> Appearance -> Themes.